Rogue Salad Co.
Website branding that goes rogue!
Rogue Salad Co. is a new, health-conscious restaurant located in the Medford, Oregon, area. They provided their community with nutritious, convenient, whole foods for a busy and active lifestyle.
When I was approached to design the Rogue Salad Co. custom website, I took the opportunity to capture the essence of their brand and create a captivating online experience. As the project progressed, I also had the pleasure of designing their menu boards, take-out flyers, and eye-catching window vinyls.
The marketing and branding for Rogue Salad Co. focuses on the outdoor adventure lifestyle. The main message is to encourage a “go rogue” lifestyle and live life to the fullest. A brand pattern was created to portray this idea. I played off the Rogue Salad Co. pattern by introducing a handwritten font for descriptions, adding a personal touch and enhancing the sense of authenticity. I paired this with a fun arrow that flows throughout the website.
The Rogue Salad Co. brand inspires you to break free from the ordinary and embark on your own exciting journey. Visit Rogue Salad Co. here as they celebrate living life to the fullest!
Project Scope
Print Design
Menu boards
Take-out flyer
Window vinyls
Gift voucher
Digital Design
5-page website
SEO
Custom CSS
Credits
Chris Janisch (Project Manager)
Megan Jurvis (Branding)
