Outpost Food Truck Hub
Brand Identity + Website Design
Phoenix: Advance Branding Solution and Website Design
Rooted in the heart of the Pacific Northwest, USA, Outpost is more than a food truck hub. It’s a gathering place for adventurers, foodies, and families alike. Inspired by its rustic charm and community-driven spirit, Whetstone Creative and Fat Bird Creative worked together to craft a bold, versatile brand identity that combines warmth, authenticity, and a touch of modern sophistication. This branding embodies the welcoming atmosphere and culinary exploration Outpost offers at every turn.
Project Scope
Brand Identity:
Art Direction and Naming
Brand Strategy
Custom Logo Design
Apparel
Illustration:
Custom Icons
Seamless Patterns
Website Design:
Full Custom Website
Credits
Fat Bird Creative:
Jessica Compton - Creative Director/Designer
Whetstone Creative:
Chris Janisch - Project Manager
The Problem
Outpost was a new food truck hub in need of a strong identity.
They had no established brand presence and needed something that captured their unique vibe while standing out in a crowded food scene.
Beyond just a logo, they required a complete visual language (icons, patterns, signage, merchandise, and digital assets) that tied everything together.
They also needed a website to showcase vendors, events, and menus in a way that was engaging and easy to navigate.
The Solution
We delivered a Phoenix: Advanced Branding Solution and Website Design, which included:
A logo suite featuring custom illustrations and typography that expressed the Outpost’s adventurous, rustic theme.
Custom icons and branded patterns that added personality and cohesion across print, signage, and merchandise.
A website design that reflected the identity, brought the brand to life online, and created a seamless experience for visitors.
Consistent use of colour, imagery, and messaging across both digital and physical touchpoints (flags, apparel, social templates, ads, etc.).
The Outpost Brand Identity
Outpost's logo suite is all about embracing their adventurous spirit. Early in the design process, we discussed Outpost’s vision to expand food truck hubs across the United States. With this in mind, we incorporated regional logos, starting with their first location in Sutherlin.
The branding features a warm, earthy palette inspired by hearthstone hues. Shades like burnt orange, okra white, and neutral black evoke rustic charm, authenticity, and a down-to-earth vibe.
Outpost embodies the Explorer archetype (curiosity, adventure, and a pioneering spirit) at its core. We created the motto “Chart Your Course” to inspire freedom, discovery, and taking the road less travelled, perfectly aligning with the brand’s mission to create memorable, community-driven experiences.
Custom Icons
